Equipment
At the Learn to Play level, you don't necessarily need a jock cup or pelvic protection, but it is recommended once you start playing games (mite level). You also can use sweatpants instead of hockey socks over the shin guards (under the breezers/shorts).
Hockey Equipment Stores
Physical Stores
Pure Hockey - Madison South Side
Hockey Only, Knowledgable staff to help fit equipment, Rewards Program, May try to upsell you
Suter's Gold Medal Sports - Madison East Side
Hockey Only, Mary knows her stuff and won't try to upsell you, Has some used skates, Has no storage, so store is a bit clausterphobic
Dick's Sporting Goods - Madison East and West
Very limited selection, not likely to be knowledgeable staff on hand, do put out a 20 % coupon through WAHA early-mid September